3 Attributes of Successful Influencer Marketing

Influencer marketing is more than just getting influencers to talk about your brand or product. It is one of the most effective marketing strategies for connecting with your customers in an authentic way. Therefore, it is imperative for marketers to marry a clever strategy with a deft influencer selection, and coordinate engaging creative that reaches a spot-on targeted audience.

Our objective at Bloggerati is to help you succeed at influencer marketing. We provide clear categories for the brand to choose from. In addition to that, each fortnight we highlight the crème de la crème influencer who has been making it big with their content. We also have a comprehensive ranking algorithm that ranks the influencers based on their work, the engagement and the consistency of their posts, etc. We hope that this effort will help bolster your own campaigns and strategies.

It is our core belief that any great execution starts with great ideas. Ideas form the underlying foundation that guides your campaign and your actions. Successful influencer marketing campaigns tend to follow these three guiding values.

Authenticity

Authenticity in marketing is talked about often. Authenticity in influencer marketing is of prime importance. An influencer is nothing without their own unique voice and takes on things. This is how they amassed their fans, who expect specific points of view expressed in a particular tone. When teaming up with an influencer, you need to be aware of this to be able to amplify the influencer’s tone and perspective.

Relevance

Relevance implies showing the right message to the right audience. This is crucial to succeeding in the current media landscape, where a user can tune out your post in a matter of seconds. When it comes to influencer marketing, relevance entails selecting the right kind of influencers to match the message you want to get across.

Value

If you want people to consume your content, you will have to provide them value. This is all the more important for sponsored influencer marketing content. If an influencer is going to post about your product/service, the content that features that brand should be better than their normal content. The content must provide value to the end user who is consuming it. This can be done in a way where the brand sponsored a very special experience for the influencer that they then describe, or that the brand is offering a very favourable discount to an influencer’s followers.

At Bloggerati we understand the value of these elements. Keeping this in mind, we have kept your platform experience simple and clear. Run multiple campaigns with a yearly subscription. Select the categories that best match your marketing objectives to ensure that your message goes to the right audience through the right influencer. Know who is the top influencer and get in touch with them for your next campaign.

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